In 2019, over 50 percent of worldwide traffic to your website is from a smartphone. In some places, like in Central America, or Africa, having a laptop is the exception rather than the rule, and most online interactions, business or social are conducted through the phone.
- Responsiveness and Accessibility. So, Rule Number One is your website must be designed to be as phone friendly as possible. That means everything important must be accessible and easily navigated through the phone and other devices.
If your website isn’t phone-ready, you will be missing out on a big market share.
- Google states clearly that they consider it “industry best-practice” to design websites that have responsive web design, intended and designed for use on smartphones and tablets.
What’s even more interesting is that Google intends to upgrade websites that are mobile-designed (or responsive) and downgrade those that are not designed to be responsive. An incredible 30 percent of small business websites are not responsive to smartphones or tablets.
Until that 30 percent wakes up and smells the coffee, they are missing out on Google juice, and what those companies can do to improve their SEO is very limited.
When website content is designed to be responsive, so your website content is easily viewed and navigable on smartphones and tablets, that means it’s much easier for your content to be shared, interacted with and become viral. Anyone struggling to navigate your website on his or her phone will click away before you can say Jiminy Cricket.
This ease of access is business savvy. If you have something you want visitors to your site to see or share or buy, then making it easy for the visitor on their smartphone is job #1.
In the US alone, over 50 percent of the population own at least one tablet and 81 percent of people own a smartphone.
- One website only.
Every website requires care and maintenance. And hosting. There are those who build a separate app specifically for the phone. But in most cases, it’s not necessary, and it’s just more work and more money. So, unless your last name is Kardashian, you don’t need a phone-specific app; you need a phone-responsive website. The correct and well-built responsive website design will function fabulously on all devices.
- One of the major upsides of having one responsive website instead of several bits and bobs written for different devices is the ease. It’s one thing having to manage one large website. It’s quite another thing to manage one large website plus different apps for different devices.
If you choose that route (for different apps for different devices) there are a few things that will work better. But what you trade for that capability is a lot of billable hours, a lot of time, and your sanity. Have you ever tried cooking three main courses at the same time for the same meal in the same kitchen with the same oven? That’s a good analogy.
The dashboard we make available to our clients uses a stable version 3 of the Google API to check and rate mobile friendliness. Google is now using a version 5 to collect data on mobile-friendliness. Our research, however, suggests some inconsistencies with the data from Google’s version 5. So, don’t be shocked if you, yourself, notice some inconsistencies with this particular batch of data on the dashboard. You can always contact us if you want to talk about it.
The best answer for your business and almost all businesses is a single responsive website, which can be built very affordably if you contact us.
If you would like us to evaluate your website for how responsive it is, we’ll do for free. Just email us at [email protected] or message us on Facebook, https://www.facebook.com/bhoomdigital/ or call us at (509) 255-8700.