Content Marketing is using your business blog to market yourself. There are several benefits to having a blog, including Google ranking, brand recognition, and subject matter expertise.
One of the ways that Google determines your rank when someone searches for something related to your business is by awarding websites points or “juice.” No one outside of Google knows exactly how it’s done, but we do know that websites that evolve, that increase in depth and breadth, grow in ranking.
The easiest way to increase the amount of valuable content on your website is to publish a regular blog—and not just any blog—a blog that has unique, original content that is valuable to anyone who reads it.